[Student Project]

Objective:

To rebrand an existing sport venue and create a brand guideline that shows the logo, design, and general look and feel of the brand.

Approach:

The London Aquatics Centre is an indoor facility with two 50-metre (164-foot) swimming pools and a 25-metre (82-foot) diving pool in Queen Elizabeth Olympic Park in Stratford, London. It is one of the main venues of the 2012 Summer Olympics and the 2012 Summer Paralympics, hosting a range of national and international sporting events. London Aquatics Centre opened to the public in 2014 and offers swimming and diving classes. The blue in combination with the secondary graphic creates a friendly feeling to attract more audiences.